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Foundation Over Flash: Why It's Important to Humanize Your Website

Our business websites serve one main purpose… to sell more cars. Why we get so distracted from that purpose is beyond me. Most times the excuses range from “but that’s the hottest new trend” to “that’s how it’s always been done”. I urge you to consider a simple concept: Foundation over flash. This concept really […]

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Interactive chat

5 Tips for Ensuring Your Interactive Experiences Run Smoothly

Your dealership’s website is a magnificent vessel for lead capture. However, setting up a form on your website and hoping consumers will inquire about more information really doesn’t work anymore. Consumers don’t want to just inquire about more information – filling out their contact info and waiting for someone to reach back out to him. […]

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