consumer action

Foundation Over Flash: Why It's Important to Humanize Your Website

Our business websites serve one main purpose… to sell more cars. Why we get so distracted from that purpose is beyond me. Most times the excuses range from “but that’s the hottest new trend” to “that’s how it’s always been done”. I urge you to consider a simple concept: Foundation over flash. This concept really […]


5 Ways to Get Your Consumers to Drive Visitor Action

As Felicia mentioned in her previous article, interactive experiences are important because they allow consumers to fully engage with your dealership. Your dealership has the opportunity to learn more about its consumers; and in turn, your consumers can learn more about your dealership. Instead of submitting their information into a black void, consumers submit their information and immediately […]