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How to drive leads with interactive experiences on your website

Make Your Website a Conversion Machine With Interactive Experiences

You’ve spent a small fortune on a snazzy website, brand redesign, social media ads, and email marketing — only to have prospects yawn and click over to a competitor or viral cat video. What’s up with that, and how can you stop the bleeding? Your prospects are getting smarter, more demanding, and impatient by the […]


Foundation Over Flash: Why It's Important to Humanize Your Website

Our business websites serve one main purpose… to sell more cars. Why we get so distracted from that purpose is beyond me. Most times the excuses range from “but that’s the hottest new trend” to “that’s how it’s always been done”. I urge you to consider a simple concept: Foundation over flash. This concept really […]


Interactive chat

5 Tips for Ensuring Your Interactive Experiences Run Smoothly

Your dealership’s website is a magnificent vessel for lead capture. However, setting up a form on your website and hoping consumers will inquire about more information really doesn’t work anymore. Consumers don’t want to just inquire about more information – filling out their contact info and waiting for someone to reach back out to him. […]


How to Engage Website Visitors with Video that Answers Their Questions

Hands down, video is one of the most engaging types of content that you can put on your website. With video, website visitors are able to absorb information with little to no effort. Compelling visuals (whether they’re graphs, charts or demonstrations) have made video the more preferred medium. Why do you think so many print […]


5 Ways to Get Your Consumers to Drive Visitor Action

As Felicia mentioned in her previous article, interactive experiences are important because they allow consumers to fully engage with your dealership. Your dealership has the opportunity to learn more about its consumers; and in turn, your consumers can learn more about your dealership. Instead of submitting their information into a black void, consumers submit their information and immediately […]